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Alison Hecht


Bloom Room
branding | package design
Bloom Room is a pop-up garden shop specializing in small plants for small spaces. I wanted to create a brand with a welcoming, lighthearted feel that represented the happiness gardening can bring. To complement the plants themselves, I created spot illustrations for a fun and illustrative approach that would entice customers even further.
Art Direction
Keith Somers
Bryan Satalino









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