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Alison Hecht


Solid Sound
event design | UX design
Solid Sound is a music festival sponsored by the Massachusetts Museum of Contemporary Art. The main goal of this project was to rebrand the festival in a new light. I wanted to create a friendly yet modern look, and chose an illustrative vector approach that included a system of specific icons and elements similar to those on a map. I really enjoyed developing the different elements and finding ways to apply them throughout the rebranding process.
Art Direction
Caleb Heisey
Bryan Satalino






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